CV
VIACOMCBS
VICE PRESIDENT OF BRAND CREATIVE
- Lead Style Guide graphic design development, brand identities, and brand extension creative strategies for Adult Viacom (MTV, Emily In Paris, Yellowstone) CBS (Star Trek), and Paramount (Godfather, Paramount Animation) portfolio.
2020-PRESENT
WARNER MEDIA
2016-2020
CREATIVE DIRECTOR STYLE GUIDE DEVELOPMENT/ FASHION & HOME PD
-Led team of character artists and designers in the creation of all Style Guides and Branding across Wizarding World (Harry Potter, Fantastic Beast 2), Animation (Looney Tunes), and DC Comics (Wonder Woman 84, Aquaman, Shazam) and Game of Thrones.
-Developed and strategized all style guides, packaging, and retail creative for 2 Billion dollar Wizarding World business. (Online, Core Licensing Business, Flagship, and Universal Studios)
-Oversaw product development of 100+ Fashion and Home licensees.
CAA/GBG
FASHION & HOME BRAND MANAGEMENT
Directly reported into EVP of China in development of brands: David Beckham, Jennifer Lopez, Coca Cola, Crocs, Bebe, Jonathan Adler on localized brand extension strategies.
2015-2016
2013-2015
LI&FUNG
HEAD OF DESIGN
Led the fashion design team of 27 for international brands (Nautica, New Balance) and entertainment brands (Disney, Mattel, Fisher Price) from trending, design conception, photo shooting, trade show.
DISNEY SHANGHAI
FASHION & HOME PRODUCT DEVELOPMENT
2012-2013
2009-2012
BOYS/YOUNG MENS DESIGNER
DISNEY CONSUMER PRODUCTS
