SCOOB! Theatrical Style Guide

Brief: Create style guide that catered to both boys and girls demographics. We created loose sketch character art based off the CG rendered artwork.  There are 2 distinct design directions, 1. Boys: darker and edgier, using black colored line character art, 2. Girls: lighter. sorbet color palette, with self colored character art to give it a more softer look and feel.

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Art Direction. 2019