STAR TREK UNIVERSE STYLE GUIDE

Brief: To make Star Trek relevant, trend driven, and understandable to consumers. To date, Star Trek has only catered to die hard fans. We wanted to expand this to a wider demographic. We paired down all the main themes, vehicles, characters of Star Trek into an easy to understand Style Guide, with trend driven graphics to introduce Star Trek to a wider, newer audience. 

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Art Direction. 2021